Litti chokha!

Are you a Bihari in Pune who is feeling homesick? Or are you a non-Bihari who wonders what delicacies Biharis have to flaunt? If either is the case the place to go is Anandnagar on Paud Road, Kothrud.

Over here in a shop called Litti Chokha you get awesome litti chokha. I just finished a plate and a half myself!

Here’s a picture to show you what it looks like:

Happy May!

Original picture on Flickr

It’s going to be May in a couple of days… so here you go :)

TLA anyone?

TLAs, for those of you unaware of that acronym (which suprisingly isn’t an acronym itself), stands for Three Letter Acronym.

After the initial WTFness has subsided, I would just like to raise one simple question for marketers with the big brands out there - is OBA taught at whatever business classes you’ve attended? Now OBA, for those unaware of that too, stands for Obfuscation by Acronymisation — with that, I have scored double points for not only inventing an acronym, but also inventing a new word. Thank you, thank you.

First we had seen the ever-so-reassuring safe-for-my-health All Out mosquito repellent, which kills more mosquitoes in my bedroom because it’s loaded with extra MMR. After a big sigh of reassurance, I take another look at what the MMR stands for. It stands for Mosquito Mortality Rate. So let me get this straight — the liquid will kill more mosquitoes because it has extra mortality rate? Talk about causes and effects getting mixed up.

The second case-in-point is our good ol’ Parachute. With its misspelt (but a smart branding tactic) Advansed. You ofcourse are aware of the Parachute therapie (another one, but smart) hair oil. And its advertisements. They said their scientists have done research and found out the reasons for hair fall. Do you know what those are? They are (gasp gasp!) RDF!! Wow, you think! They have finally found what destroys the roots of hair to make them fall! This is great news! Until you look carefully to see what RDF stands for. Root Destroying Factors. Had the brand owners not come out with that advertisement, would you have known that hair roots are destroyed because of Root Destroying Factors? I am bummed!

The business world apparently loves acronyms, and those of us who have lived a part of our lives in the SGAs, the RTMs and the CRISPs, even swear by them. But such OBA leaves even the likes of us gasping for air.

And ofcourse, when the consumer gets curious and looks for the real meaning of your TLA, like I (and many others) did, do you think the brand would come across as honest and trustworthy? To me it looks like, the people developing the product did not do much work in research, but they still want to tom-tom their “efforts” and want to sound important by using acronyms and smart-looking animation. Can your brand afford such an impression?

What do you think? And do you know of any other such examples of OBA?

Advertising meets Politics = WTF

WTF of the day comes from our dear ol’ Congress Party (the haath people, not to be confused with haathi people).

After claiming credit for Slumdog Millionaire’s Oscar success (did they also claim credit for the never before success of the Indian contingent in the Beijing Olympics?) and a jingle claiming credit for every technological advancement that ever happened in the world and came to India, in whichever way, there is another TVC, where a couple is talking between themselves, and are happy that inflation is reduced, and prices of things from commodities to properties have come down. Never mind that millions are losing their jobs and are getting their paychecks cut, so they won’t be that thrilled about this reduced inflation.

The whole world has been looking for who is behind the recession. Is the Congress willing to take credit for it now? (albeit while trying to package it in a positive way)?

Why do I need to lie about myself in my own country?

In my own country, I had to lie about myself. No I am not a fugitive. I am simply a person with Bihari roots.

Yesterday I went to see a flat (we’ve got to shift), and the landlady kept asking us, among other directives like “don’t bring girls here…”, “Is any of you Bihari? Because we don’t want to have Biharis in our house.”. Even though we kept telling her that one of us is a Marathi (to which she looked visible pleased) and I am a Bengali (owing to the “truth” that I come from Calcutta), it felt wrong, and I decided not to ever return to that place.

I never came across anyone in my 20 year long stay in Calcutta, or year long stay in various places in Jharkhand, who would tell me that they would not want a Marathi, Tamilian or Gujarati as a tenant.

Having said that, she has not done anything illegal. She owns the place and she has the right to have her reservations. But the underlying assumptions and intent behind that decision disturbs me.

Why do I need to lie about myself in my own country?