Almost Imperfect: Moved to recaptured.in

Advertising, Marketing, Strategy and Photography

Monday 30 June 2008

Have a happy July!

Here's a desktop calendar made out of one of my recent photographs - for the month of July.

Just click on the thumbnail below, right click on the big image that opens and click on "Set as Desktop Background..." (Firefox) or "Set as background" (Internet Explorer).

Stay on top for the coming month...
Image hosted @ bighugelabs.com
Courtesy the brilliant folks at bighugelabs & flickr

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Wednesday 25 June 2008

Truth

Why do I feel a sense of deja-vu? :)

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Choices

Which do you think makes a better connect with you, or whom would you buy from?

We are your only choice
The only company selling blah-blah with blah-blah technology.
We are the only option if you want blah-blah on your blah-blah.
(In other words, if you want blah-blah and not choose us, you're doomed. Where will you go, eh?)

or

We appreciate your choice
We are equipped with blah-blah on our blah-blah, but we appreciate that you have a choice of going to other people but have chosen us.
We appreciate that you have chosen us amongst many others who are giving similar (not the same) offerings.
(In other words, we are better, because you chose us; The blah-blah on the offering might be just one of the reasons you did.)

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Sunday 22 June 2008

Hellooooooo Hyderabad!

This is my first time ever in Hyderabad and around 10 years since I last visited the southern part of India. Looks different, but everyone here can speak Hindi, albeit with the Hyderabadi flavour.

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Tuesday 10 June 2008

Google India - hacked?

Enter www.google.co.in (or just .com if you're in India) in your browser's address bar. And you see this:
and then, this:

Has the online Almighty , Google fallen to Chinese/Japanese miscreants?

While I'm writing this, the problem remains. To still use Google, you can use the .co.uk and .com.au.

---
8.14PM IST: the problem seems to have been resolved, and Google India is working again.

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Monday 9 June 2008

Frankfinn & doing your own thing?

See here, this:



A TV spot for Frankfinn air-hostess training institute. Well-made, well-executed, but it’s a surprise everytime the ad ends, because apart from the last vignette there is nothing to indicate that it is talking about an air-hostess training institute.

Why are you talking about girls being themselves, not caring about the world, about their individuality, in an ad for an institute training girls for the stereotypical female profession?

Plus the brands that have been using the air-hostess aspiration on Indian television lately have been all the stereotypical female ones: fairness creams etc.

In my opinion, the entire spot fails to connect with the brand being advertised.

My take is that this ad will build recall, but not for the brand, but just for itself. I don’t think that is what any marketer wants for her communication, or does she?

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Tuesday 3 June 2008

Do the gods use Powerpoint too?