Frankfinn & doing your own thing?
See here, this:
A TV spot for Frankfinn air-hostess training institute. Well-made, well-executed, but it’s a surprise everytime the ad ends, because apart from the last vignette there is nothing to indicate that it is talking about an air-hostess training institute.
Why are you talking about girls being themselves, not caring about the world, about their individuality, in an ad for an institute training girls for the stereotypical female profession?
Plus the brands that have been using the air-hostess aspiration on Indian television lately have been all the stereotypical female ones: fairness creams etc.
In my opinion, the entire spot fails to connect with the brand being advertised.
My take is that this ad will build recall, but not for the brand, but just for itself. I don’t think that is what any marketer wants for her communication, or does she?
A TV spot for Frankfinn air-hostess training institute. Well-made, well-executed, but it’s a surprise everytime the ad ends, because apart from the last vignette there is nothing to indicate that it is talking about an air-hostess training institute.
Why are you talking about girls being themselves, not caring about the world, about their individuality, in an ad for an institute training girls for the stereotypical female profession?
Plus the brands that have been using the air-hostess aspiration on Indian television lately have been all the stereotypical female ones: fairness creams etc.
In my opinion, the entire spot fails to connect with the brand being advertised.
My take is that this ad will build recall, but not for the brand, but just for itself. I don’t think that is what any marketer wants for her communication, or does she?
Labels: advertising, brand, what went wrong?
posted by Hypnos @ 4:16 pm
2 Comments:
At 15 June 2008 at 16:02 ,
Unknown said...
Ohh .. is this like slipper effect?
At 17 June 2008 at 14:22 ,
Hypnos said...
Same category, but not the same thing. It's about fitting women into certain "pretty"/"successful" stereotypes, but it's not about clothing or sizes.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home