Almost Imperfect: Moved to recaptured.in

Advertising, Marketing, Strategy and Photography

Monday, 24 November 2008

Published... not quite :)

klueLESS gets an article in The Economic Times on Nov 21.

http://economictimes.indiatimes.com/Features/LiveITUP/Unravel_the_Klued_In_code/articleshow/msid-3738933,curpg-1.cms


The game does not need recognition like this... since it has got its own recognition its own way - the current version is the fourth avatar of the game, but well, for an old-timer like me, seeing the name of something I created in ET is big news.

And then I'd like to thank Chandoo for the awesome name. After three years, only his contribution is constant, the content of the game changes with every avatar :)

Oh, and the not quite part. Understandably, the article is about klueLESS 4 mainly, so none of the original team gets mentioned. Big deal :)

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Saturday, 22 November 2008

Latest Mac-vs-PC Match

Apple’s Mac-vs-PC campaign hit a raw nerve with this ad.



Though it’s a bit below the belt since it mentions Vista (which is a pointed reference to Microsoft), while the earlier ads mentioned PC only, which does not necessarily point to Microsoft, Windows or Windows XP/Vista (refer).

But the brilliance of the ad is in the simple message that it gives out to Microsoft.

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Monday, 17 November 2008

Why can’t I pay my bill?

I use Tata Indicom’s broadband as my home connection (plugged into a wifi router, to allow me complete freedom of movement in the apartment, but that’s a different story), and I love it. Last I checked at www.calcuttatelephones.com (their speed checking tool has been mentioned on BBC’s Click), the connection (marketed as a 512 mbps connection) competes well with T1 lines. Impressive! There have been a few outages - 2 to 3 maximum since I have subscribed, but the helpline is helpful and they get the connection up in less than half a day everytime.

What really bothers me is their online presence.

Simple task: I have been getting calls from their collection people asking me to pay the due bill. So I want to make an online payment.

The usual routine with most vendors for this is: sign in to the website, click on Pay Bill, log in, follow instructions, enter card/account information, get confirmation from account provider, and you are done.

But with Tata Indicom, it does not work that way. What I need to do is, click on Pay Your Bill Online Here, log in, they should show me my outstanding, I select payment mode, confirm, read terms, confirm, log in again, on which I am directed to the usual post-login screen (the welcome user screen), then I click Pay Bill again, on which I am asked to log in again, and then I go through either of the two routes again (see my outstanding or the welcome screen). So far I have “logged in” some twenty five times since morning, but I have not once reached the screen where I am supposed to enter my account/card information for the payment processing people.

And I’m sure I’ll keep getting those payment collection calls. When I’d tell them that the site is not working, they’d say “Yes sir, we know it can cause problems sometimes, should I send someone over to collect a cheque?”

India’s biggest business house. Internet service provider. They are in the business of technology - the internet. Their core service is fantastic. How much effort or money does it take to smoothen this part of the user experience - the one where the customer is willing to pay their bill, but is unable to do so with ease? It’s not that they can’t do it. So why the negligence, why the apathy?

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