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Advertising, Marketing, Strategy and Photography

Saturday, 22 November 2008

Latest Mac-vs-PC Match

Apple’s Mac-vs-PC campaign hit a raw nerve with this ad.



Though it’s a bit below the belt since it mentions Vista (which is a pointed reference to Microsoft), while the earlier ads mentioned PC only, which does not necessarily point to Microsoft, Windows or Windows XP/Vista (refer).

But the brilliance of the ad is in the simple message that it gives out to Microsoft.

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