Almost Imperfect: Moved to recaptured.in

Advertising, Marketing, Strategy and Photography

Wednesday, 18 February 2009

Which camera should I buy?

If you’re interested in photography and have been frequenting online community sites/pages related to photography, you probably know the patterns and trends that the discussions and newbie questions there follow.

The most common and frequent question I guess would be “which camera should I buy?”. There's nothing wrong per se with the question. It is quite valid a question. But of course photography is a unique skill, which (much like graphic design or sound editing or even the poor keyboard player in the band), has this nagging and insurmountable issue that for many outsiders, the photographer’s skill is non-existent or not as important as the tools (read hardware/software) they use. In light of this, insiders tend to get irritated with this question assuming that by just buying “the best” camera the person asking the question intends to become a master. Moreover the way this question is often asked and discussed by the person asking the question reminds one quite often of the frame of mind of a car buyer - he’s probably looking at mileage, comfort, style etc. rather than seeing the purchase as a means of expression.

Enough of serious talk. In fact it is much more serious than the nature of what follows. With the context set firmly in place, I’d like to present the most typical answers that this question gets. Enjoy :)

typical answer 1
I own XXX, and I’m happy with it, therefore XXX has to be the best choice ever. Go for XXX. I’ll accompany you to the market if you do. And I’ll hug you for it.

typical answer 2
Buy the cheapest available camera, and save for good lenses. Lenses make the photograph, not the camera body.

typical answer 3
Don’t bother with brands and models. Buy any one. It’s the 12 inches behind the camera that counts.

typical answer 3a
Don’t bother with brands and models. Buy any one. People can take amazing shots even with a P&S, even with a Cybershot/Powershot/Coolpix, even with a Motorola L6 camera!

typical answer 4 (generally a response to typical answer 2)
But the cheapest available camera has serious compatibility issues with most lenses. What’s the use of buying the camera and saving for the lenses if all you can use then are exorbitantly expensive lenses?

typical answer 5
<Link to an older thread asking the same question the 1000346th time>

typical answer 5a
Why don’t people go through older threads before asking???

typical answer 6
This community is a treasure trove of information, and is an indispensible tool for so many of... (copy-paste the same copy for the community from a previous thread).... I appreciate your question, but did you know that (shock of shocks!!!) you can search for the information you want here, and all you wanted to know about what you want to know is just one click away? <Link to search query in that forum that says “best new camera”>

typical answer 7
Nikon rules.

typical answer 8
No. Canon rocks.

typical answer 9
Haha! All NGC/sports/fashion photographers use Nikon.

typical answer 9b
Haha! All NGC/sports/fashion photographers use Canon.

typical answer 9p
Have you checked out my one camera per brand shootout where Pentax’s base model (only model actually) kicks Nikon & Canon’s sorry a$$?

typical answer 9o
But I thought Olympus was good so I bought a E420!

typical answer 9o[ii]
I liked the photographs I clicked using my Olympus mju (especially the one of my dog chasing a shoeflower), so I bought a E410!

typical answer 10
Olympus/Pentax/Canon/Nikon fanboy!!

typical answer 11
Don’t listen to these idiots. Buy a H3D-II. 50 megapixels baby! (droools)

typical answer 12a
My daddy, the rich man that he is, gifted me a pro-level camera belonging to XYZ brand, so though XYZ brand rocks, the cheaper cameras of XYZ brand are crap and those using such cameras are morons. Don’t ask me why. I just know. Remember I’m using the expensive camera here?

typical answer 12b
I am a pro photographer (read, I get paid to click photographs) and I have the most expensive camera XYZ produces, so though XYZ brand rocks, the cheaper cameras of XYZ brand are crap and those using such cameras are morons. Don’t ask me why. I just know. Remember I’m using the expensive camera here?

typical answer 12c
I work for a Dubai seth where I get paid in millions of dollars every month and with all that overflowing cash I bought myself the most expensive XYZ camera in the market, so though XYZ brand rocks, the cheaper cameras of XYZ brand are crap and those using such cameras are morons. Don’t ask me why. I just know. Remember I’m using the expensive camera here?

This piece was written for one of those online photography forums, so a couple of these might not make sense to everyone at first, because they might be specific to certain people I have interacted with on that forum.

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Saturday, 17 January 2009

Stop spamming me!

What is the problem with Just Dial?

I have never visited their site before today. Nor have I ever called on their number and left my email address.

Yet, everyday I get three to four emails from them which would be titled “Response to your call for X-Y-Z”. And for around 80% of the time, I would never have even heard of X-Y-Z. The mail starts with a section on what the media is writing about Just Dial, and then “the information I requested”, which would be the name of the company - X-Y-Z, and then their address.

This company is being covered by newspapers and such is the problem with them.

I checked their site, and there is no “don’t send me these emails” link.

From one of their articles: “Just Dial connects the seeker to the sought”. Why is it trying to connect me, when I am neither the seeker nor the sought?

I think I should send them an email with the “information” they didn’t request but require direly.

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Wednesday, 24 December 2008

Spread the cheer

Long time Flickr users, especially the “Explore” enthusiasts obviously know BigHugeLabs and their Scout service, which lists out any user’s “Explore” pictures, either those currently in the charts or those which have ever been in the charts, depending on the settings.

Those photographers who get a kick out of seeing their photographs on Flickr’s Explore frontpage keep visiting Scout to see how many of their snaps have been touched by the Magic Donkey, and whether the number has gone up since the last time they checked. It’s an addiction for some.

So I was sort of taken aback, pleasantly, when Scout tells me today that 405 of my 407 Flickr photographs are “totally awesome”. Turns out this is part of their Christmas cheer programme. A cute red Santa cap accompanies the message which tells me that. You can go back to your routine “normal” Scout. But there’s no way to get this back as far as I can see.

They brought a smile to my face no doubt, albeit with a cute li’l lie.

How are you spreading the joy in the holidays?

Merry Christmas!

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Monday, 17 November 2008

Why can’t I pay my bill?

I use Tata Indicom’s broadband as my home connection (plugged into a wifi router, to allow me complete freedom of movement in the apartment, but that’s a different story), and I love it. Last I checked at www.calcuttatelephones.com (their speed checking tool has been mentioned on BBC’s Click), the connection (marketed as a 512 mbps connection) competes well with T1 lines. Impressive! There have been a few outages - 2 to 3 maximum since I have subscribed, but the helpline is helpful and they get the connection up in less than half a day everytime.

What really bothers me is their online presence.

Simple task: I have been getting calls from their collection people asking me to pay the due bill. So I want to make an online payment.

The usual routine with most vendors for this is: sign in to the website, click on Pay Bill, log in, follow instructions, enter card/account information, get confirmation from account provider, and you are done.

But with Tata Indicom, it does not work that way. What I need to do is, click on Pay Your Bill Online Here, log in, they should show me my outstanding, I select payment mode, confirm, read terms, confirm, log in again, on which I am directed to the usual post-login screen (the welcome user screen), then I click Pay Bill again, on which I am asked to log in again, and then I go through either of the two routes again (see my outstanding or the welcome screen). So far I have “logged in” some twenty five times since morning, but I have not once reached the screen where I am supposed to enter my account/card information for the payment processing people.

And I’m sure I’ll keep getting those payment collection calls. When I’d tell them that the site is not working, they’d say “Yes sir, we know it can cause problems sometimes, should I send someone over to collect a cheque?”

India’s biggest business house. Internet service provider. They are in the business of technology - the internet. Their core service is fantastic. How much effort or money does it take to smoothen this part of the user experience - the one where the customer is willing to pay their bill, but is unable to do so with ease? It’s not that they can’t do it. So why the negligence, why the apathy?

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Tuesday, 25 March 2008

Please provide a what???

A Calcuttan missing his hometown opens up the website belonging to the most read newspaper in that town. Pleased with what he saw, he clicked on one of the sections of the e-paper. The site tells him that he needs to be registered in order to go deeper into the contents. No problem. He is ready to register. So he clicks on register and fills up a form. Presses Submit. And see what he gets:



Email ID? The form does not mention email ID anywhere, let alone ask for it. Oh, the error page tells him that the "Username" field should have been populated with his email ID.

Who would have thought? :)

If you were that person, would you fill up that form again and continue to use the website? I didn't. Who knows what other 'mistake' I would be chided for next? Is the phone number field actually supposed to contain my height?

Is it so difficult for web designers and companies that hire them to make websites that are free of inconsistencies and are helpful instead of carrying the old '80-90s attitude of "I made this thing and it works at my end. You need to learn how to make it work for you if you want to use it."?

It is all adding up to the user experience and thus the brand in the end.

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