MetLotus - are they getting it right?

I came across this Facebook ad today, and clicked on it. It was an Indian site, which is... I don't know what. On reaching the site (www.metlotus.com), I see the following:

What's wrong with this? A good design, nice layout, soothing colours, slick animations. But where is the information about the site or the company that it represents? There are the generic social networking promises flashing in neat animation clips, but apart from that? What is its USP, positioning, the hook that would make me want to click any of the links on this page?

When I clicked on 'Take a Tour' (which I did purely for the reason for writing this blog), I am presented with another slick flash site in a pop-up window, which has description on how to use this site. Apparently it is a social networking venture. But didn't the Facebook ad mention something about widgets? I clicked on that link thinking this might be a site specializing in making widgets that we can use on other social networking sites.

Now if it is trying to be a popular social networking site, why is the interface so unusable (for lack of a better word), and not intuitive? How many of us had to go through a tutorial when we first started using Orkut, Facebook or MySpace? Why does a new site, which no one knows about, insist that users log in on the front page without showing any tangible benefit to signing up?

And because I'm a designer of sorts, I also have a problem with the way the consistency with the sans-serifs in the entire design system is not maintained - they've used Arial in Flash animations, where they don't have to worry about embedding fonts! That's sacrilege in graphic designer-speak :)

Leaving this last bit about font puritanism apart, how many times did my mind go "negative" while going through that site - can you count?