Shortcuts to Sales
There are quite a few shortcuts to get sales, volumes, numbers. Discounts, promotions come to mind. Advertising is one.
Design isn't. Design is the long-route to get your brand, your product, your organisation where you want it to be.
Design isn't. Design is the long-route to get your brand, your product, your organisation where you want it to be.
Labels: advertising, brand, business, design, transformation
2 Comments:
At 1 April 2008 at 10:54 , Unknown said...
Would not design sit within the realm of product design?
At 1 April 2008 at 11:14 , Hypnos said...
design is the broad area of which product design is only one part.
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